India has one of the largest pools of scientists, engineers, technicians and managers in the world and has the second largest English-speaking population with computer knowledge in the world after United States There are over 220,000 graduates in the sciences, engineering and medicine field each year. "India, an Info technology Destination" is a major economy booster Today, Multinational Companies (MNCs) are rushing into India to stake a claim to the IT outsourcing market. While a large number of companies are outsourcing their software development to Indian companies, others are establishing a presence in India and participating actively in the software export game. The MNC sector emerged as an important segment contributing Rs 9,855 crores (USD 2.190 billion) of the total exports of Rs 35,600 crores (USD 7.884 billion) in the year 2001-02, translating into 27% share of the total exports.

India has a stable democratic environment in over 50 years of independence. India‘s bourgeoning population of over 1 billion offers itself as the single largest marketplace. A fraction of the high-end segment of India’s estimated population, offers up a sizeable, highly dynamic marketplace to the world’s kaleidoscope of top-notch international brands.

• World's largest single open market
• Largest English speaking consumer market in the world
• During at least 3 of the last 5 years, the GDP has grown over the 7% level.
• Growth is fuelled by removal of import restrictions and lowering of duties
• In purchasing power parity, India is ranked as the fourth largest economy in the world
• The major demand for upmarket products is emerging from the business/commercial and corporate market, where spending power tends to be higher and where statement value is undeniably more important. This market is also increasingly driven by the multinational and foreign owned businesses that are establishing commercial presence in India.
• Organized retailing has a growth rate of 28% per annum over next five years
• The retail shelf space is slated to explode from present level of 0.5 million square feet to more than 7 million sq feet by 2004, as inferred from projects underway in major cities. This indicator assist in feeling the pulse of India’s consumer psyche and developing the framework to analyze market opportunities for new categories of essential and lifestyle goods.
• Increasing sophistication and awareness of the new Indian consumer fuels growth. Product awareness is already created due to the following
  » Mobile India
  » Foreign Magazines circulated here
  » Satellite TV
  » Internet
  

The current trend of economic liberalization in India and the increasing economically active population of young Indians unlock a new wave of consumer demand generating investment and trade opportunities in the Indian economy

India is clearly divided into two categories: 1. The premium segment, which mostly caters to the urban higher middle class. This segment is less price sensitive and highly brand conscious. The high end Indian consumer is aware of, understands "Brand Value" and buys "BRANDS". This consumer travels widely and is in sync with international trends across lifestyle and fashion products. 2. The popular segment that caters to the middle and lower middle classes. The products in this segment compete mainly on a price basis and quality is not the preferred variant in decision making

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