The creamy layer of ‘super-haves’ of about 30-40 million Indians with an annual income of over Rs.15, 00, 000 or U.S. $30,000 per annum is a huge market by any standard. This, in purchasing power terms, translates to U.S. $180,000. These consumers travel widely in India and abroad, are very conversant with English and look for world class products and services.
Just below them lies the huge upmarket middle class, a population of almost 180 - 200 million people. These consumers are now emerging as a major target segment for branded consumer products, services, financial products, etc.