Brand Acumen Marketing: Indian Market

India has a stable democratic environment in over 50 years of independence. India‘s bourgeoning population of over 1 billion offers itself as the single largest marketplace. A fraction of the high-end segment of India’s estimated population, offers up a sizeable, highly dynamic marketplace to the world’s kaleidoscope of top-notch international brands.

World's largest single open market
Largest English speaking consumer market in the world
During at least 3 of the last 5 years, the GDP has grown over the 7% level.
Growth is fuelled by removal of import restrictions and lowering of duties
In purchasing power parity, India is ranked as the fourth largest economy in the world
The major demand for upmarket products is emerging from the business/commercial and corporate market, where spending power tends to be higher and where statement value is undeniably more important. This market is also increasingly driven by the multinational and foreign owned businesses that are establishing commercial presence in India.
Organized retailing has a growth rate of 28% per annum over next five years
The retail shelf space is slated to explode from present level of 0.5 million square feet to more than 7 million sq feet by 2004, as inferred from projects underway in major cities. This indicator assist in feeling the pulse of India’s consumer psyche and developing the framework to analyze market opportunities for new categories of essential and lifestyle goods.
Increasing sophistication and awareness of the new Indian consumer fuels growth. Product awareness is already created due to the following

» Mobile India
» Foreign Magazines circulated here
» Satellite TV
» Internet

The current trend of economic liberalization in India and the increasing economically active population of young Indians unlock a new wave of consumer demand generating investment and trade opportunities in the Indian economy

For more information or query on our services please contact us: HOME | SITEMAP